Product Comparables
| Features | Dispensing Caps | Stick Packs | Pillow Packs | The SuppShot™ |
|---|---|---|---|---|
| Capacity (g) | 1-8 | 8-20 | 50-110 | 20-70 |
| Portable | Yes | Yes | Yes | Yes |
| Funnelbility | Very High | Medium | Very Low | Very High |
| Messiness | None | Medium | Very High | None |
| Cust. Perception | Very High | Medium-High | Low | Very High |
| Bottle Specific | Yes | No | No | No |
| Liquid Capable | Yes | Yes | No | Yes |
Closing Thoughts:
The single-serve category is nothing new, as seen by the comparable products. SupplaServe has taken the position, however, that the SuppShot™ is the best all around rigid single-serve package. Fact is, the only other rigid single-serve package, the dispensing cap, has such a small volume that it is only suitable for vitamins and flavor enhancers - it would be a challenge to put any mix with a significant caloric content into a dispensing cap.
The SuppShot™ is NOT a dispensing cap. It is a stand-alone dispenser. This is a key differentiator because 'dispensing caps' are just that, caps. They MUST either thread-on or snap-on to the bottle. This forces the customer to not only purchase the cap but the respective bottle as well.
Our research indicates that customers are moving in a direction of bringing-their-own-bottles. The driver behind this BYOB movement is environmental awareness. Consumers want to re-use what they can, and aluminum or nalgene bottles help them accomplish that.
The SuppShot™
